Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

“Seth Godin may be the ultimate entrepreneur for the Information Age,” Mary Kuntz wrote in Business Week nearly a decade ago. “Instead of widgets or car parts, he specializes in ideas — usually, but not always, his own.” In fact, he’s as focused on spreading ideas as he is on the ideas themselves.

Mit Seth Godin begleitet uns – seit unendlichen Internetzeiten.  Er gehört zu den Menschen mit Ideen, die  Menschen Lust machen, Ideen zu entwicklen, zu gestalten , um zusetzen.